Swimsuitsforall l is proud to announce that they are partnering with supermodel Ashley Graham as the face of the brand.
Leading curvy swimwear retailer Swimsuitsforall and Ashley Graham challenged fashion industry standards when the brand's #CurvesInBikinis campaign, starring the curvaceous supermodel, hit stands in the 2015 Sports Illustrated Swim Issue. Not only was it the first time in history that a plus size model graced the pages of the iconic glossy, but it was also a historic breakthrough for the industry at large and one of the most widely discussed campaigns of the year.
Since then, swimsuitsforall and Ashley have revolutionized the fashion industry, proving to curvy women that they look great in a swimsuit. This official partnership agreement with Ashley is no exception. Very few curvy models have been signed to exclusive deals by fashion brands, and swimsuitsforall is happy to be changing this tendency within the industry.
As part of her exclusive partnership with swimsuitsforall, Ashley will be immersed in the overall presentation of brand – modeling product, editorial photography, videos, campaigns and more. She will also be responsible for designing three annual swimsuit capsule collections, with the first one launching in May 2016. This will be Ashley's first-ever swimsuit line and, like Ashley herself, 'Ashley Graham x swimsuitsforall' will have a very sophisticated, high-fashion aesthetic.
"We are thrilled about officially partnering with Ashley Graham," said swimsuitsforall CEO. Moshe Laniado. "Our partnership with Ashley is very organic, as we hold similar beliefs about empowering women to embrace their curves. It is our mission to strengthen the ideal that beauty doesn't come in one size, and we are confident that with Ashley as the face of swimsuitsforall we will help further revolutionize the fashion industry."
"I was really excited when Swimsuitsforall approached me to be an official partner. They have done an amazing job of changing industry perceptions and supporting curvy women like me," said Ashley Graham. "It is my personal mission to inspire body confidence and acceptance in women, and I know that my work with Swimsuitsforall is going to continue help spread body-positivity worldwide."