Mobile styling app Covet Fashion today announced actress and style star Nina Dobrev as its latest Covet Celebrity Host.
"I couldn't be more excited to partner with Covet Fashion and engage with my fans on a completely new level," said Nina Dobrev. "Fashion has always been a big part of my life, both personally and professionally, so it'll be fun to see how Covet's community of users style my avatar for everything from dinners with friends to red carpet appearances during style challenges!"
Unlike other apps that highlight a single celebrity for their lifetime, the Covet Fashion Celebrity Host Series features a different celebrity each month, creating a modern and interactive take on the traditional cover girl seen in magazines. Nina joins Covet Fashion as the platform's third Covet Host, following two successful host series with Emma Roberts and Gabrielle Union, where Covet users created a combined six million outfits.
The unique initiative enhances how celebrities and fans connect, as consumers get to interact directly with celebrities and get inspiration from their personal style, learn about their upcoming projects and connect with their stories.
Beginning today through mid-April, fans and fashion enthusiasts will be able to get to know Nina on a more intimate level by styling her avatar in an array of real world fashion challenges including movie premieres, dinner parties, and more.