Kim Kardashian the reality TV star, in a recently posted on Instagram a photo showing herself wearing a corset that showed off and enhanced her cinched midsection. She tagged the image, "#hourglass #waisttraining #nophotoshopnecessary #whatawaist.com @premadonna87."
It seems that she isn’t simply wearing the garment to enhance her figure underneath her clothes, but to actively shrink her stomach by using it to 'waist train' her stomach.
Since the image appeared on Instagram, waistcinchersuk.com has witnessed a huge boom in sales and a phenomenal increase in the number of enquiries about waist shaping garments.
Waist training (or corseting) is when corsets or waist cinchers are used to reduce the size and sculpt the shape of a person's stomach over a period of time. This isn’t the first time a celebrity has used this method to quickly shed her post pregnancy weight gain. A list stars such as Jessica Alba have also been rumoured to use a corset or waist cincher. A waist cincher is a corset – but simply shorter than a full underbust corset.
A spokesperson for the company said "Our range of shape wear is growing as is the popularity of cinchers, especially sports ones. It seems it's the must have accessory for woman serious about getting results in the gym."
For more information about waist cinchers, or to view the product range, visit http://waistcinchersuk.com/