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Diddy Sean John Puff Daddy: It's Not The Name That Counts, It's The Self-absorbed Male 10.Jun.2008

Eau de manhoI can't keep all his names straight. Does he legally change his name each time, or is all this hoopla just another way to sell records, scents, clothing, vodka, champagne and God knows what else? !?

Even if you're not a fan, you've got to hand it to Sean; the man is a brilliant businessman. Even if his parties aren't what they used to be, he's still raking in the dough at a phenomenal (yet never fully disclosed) rate. He's been rumored to enjoy the warmth of some of Hollywood's most famous and beautiful women, yet still his babymama will take him back in a heartbeat. And why not? He's a devoted, hands-on dad when cameras are around, and he would never disrespect her by publicly flaunting his conquests. If she's fine with that, then so be it.

Will Sean continue his mogul ways, or will he end up a victim of his own extravagance like MC Hammer or Scott Storch? He's smarter than most; I don't expect to see his yard sale sign out any time soon.