Indigo rd. partners with Sydney Sierota of hit pop band, Echosmith, for their Spring 2016 social media campaign, "Tour Diaries: Motel Chill".
Sydney Sierota is the lead singer of multi-platinum selling band Echosmith (Warner Bros. Records) and as indigo rd.'s spring social brand ambassador, Sydney will be featured on their social channels and website. Additionally, she will host a one-day Instagram Takeover of the brand's social account, promote brand giveaways and share her "tour diaries", a personal look into her life on tour.
Sydney's traveling trendsetter style complements the indigo rd. ethos "Stay True to Your Path" and as a performer, she embodies the youthful, fun and adventurous spirit of the brand.
"I like music to feel both effortless and fun, and that's how I feel about my style too. I thought the shoes were fun and perfect for spring," said Sydney.
source indigo rd.