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A Sports Illustrated Swimsuit First. Three Covers, Three Cover Models 14.Feb.2016

Hailey Clauson, Ashley Graham and Ronda Rousey are the 2016 Sports Illustrated Swimsuit cover models; each gracing their own individual cover which were unveiled during a first of its kind broadcast special on TNT earlier this evening.

This is the first time SI Swimsuit has produced multiple covers of its Swimsuit edition. On the decision to go with an unprecedented three individual covers, SI Swimsuit Editor MJ Day said: "What defines beauty today? The truth is, times have changed and one size does not fit all. Our position on beauty is well known — healthy, curvy, vivacious and bold. It's not a size. The three cover models — Hailey Clauson, Ronda Rousey and Ashley Graham — demonstrate that…. So we don't have just one cover, because beauty doesn't take just one form." 

Clauson, Graham and Rousey join the ranks of fashion, entertainment and business titans Kathy Ireland, Elle Macpherson, Tyra Banks, Heidi Klum, Kate Upton, Chrissy Teigen, and Christie Brinkley who have appeared on the SI Swimsuit cover. This is the 52nd edition of SI Swimsuit which now reaches 70MM U.S. adults – more 18-34 year old men than the Super Bowl via print, digital, mobile products and consumer events.

The issue boasts an extraordinarily diverse cast of 24 models that includes accomplished authors, advocates, actors, world champion and Olympic athletes.

A series of immersive VR content featuring former Swimsuit cover models Nina Agdal, Irina Shayk and Hannah Davis will be available at launch in the new SI Swimsuit App along with thousands of photos, videos and stories.  

Tonight's first-of-its-kind broadcast event on TNT introduced the new Sports Illustrated Swimsuit covers to the world and to the models themselves who were surprised on set. The festivities were hosted by Nick Cannon and Rebecca Romjin and included more than 20 2016 Swimsuit models in attendance, along with a performance by NE-YO and the presentation of the Jule Campbell Award to model/entrepreneur Elle Macpherson

The 2016 SI Swimsuit multiplatform launch across print, digital (www.si.com/swimsuit), mobile and NYC Fan Festivals are set for Monday, February 15.

Cover photo credits: James Macari/Sports Illustrated (Graham and Clauson); Frederic Pinet/Sports Illustrated (Rousey)

 

 

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