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Billion Dollar Bimbo? Jessica Simpson Sells As Much As Michael Kors 21.Feb.2011

BillionairesCan you believe it? While we've been sitting around making fun of Jessica Simpson she's been raking in more than all of us combined. For real. Who's the chicken of the sea now?

Just because she hasn't had a hit record in years and couldn't act her way out of a paper bag doesn't mean Jess is struggling to survive, or hosting resort weekends and mall openings like her ex. No, she's apparently not as dumb as she makes herself out to be. Her collections made about $750 million last year, and are projected to pass a billion this year, making hers the first celebrity line to do so.

Jess doesn't think of herself as a fashion mogul, however. "What you really need is your basics for every type of person. When it comes to other celebrity brands, I think a lot of people do a great job, but it can't be all about them. Everybody doesn't want to just look like the celebrity, because they can't. They just want one element of that style." That's fine, as long as it doesn't include those bingo hall mom jeans she made so infamous.

Seriously, I think the thing that makes Jessica's lines so successful is the fact that she makes them affordable. Even Lauren Conrad's bland, tacky crap was ridiculously overpriced, and let's not even go there on Blohan's $100 leggings. She makes a wide range of realistic fashions for all kinds of people and the lines have been quietly successful from the start. She must have Papa Joe banned from the building.

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