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IT'S EASY, THE HOOD LOVE TO LISTEN TO JEEZY AND WEEZY AND OH YEAH, BUY BLING OFF YEEZY?!

Maybe it all started with his Jesus ("Is that heeyy-zzuuss?") piece necklace.

Or maybe his fiancée Alexis Pfeiffer gave him the idea.

I can't hear you!: My chain's too loud. I can't hear you!: My chain's too loud. Kanye West is is producing a line of jewelry.

What will that higher education/George Bush hating rapper think of next?

While there is no official launch date, Kanye West and Takashi Murakami, the artist who worked on West's latest album, "Graduation," recently unveiled a prototype of their jewelery collection at designer Givenchy's New York fashion.

West says of the line, "They'll be more accessible, they won't be all diamonds."

Cocky or not, I've gotta give Kanye serious snaps for going the classy root and leaving Stephon Marbury, Sarah Jessica Parker and Amanda Bynes in the lowbrow "we're-designers-just-ask-Steve-and-Barry!" route. KEEP IT SNOBBY, KANYE!

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